Kraken Uses Reddit lingo To Make Crypto Easier To Understand
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As a first-time Reddit advertiser, Kraken needed to earn credibility on the platform people visit to research what matters. To reach crypto-curious audiences who had not yet taken the plunge, the brand had to explain the fundamentals clearly—and speak Reddit’s language without trying too hard.
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Kraken partnered with KarmaLab to build the campaign around “ELI5”—Reddit shorthand for “Explain Like I’m Five” and a perfect expression of the platform’s appetite for clear, useful information.
We infused existing content from Kraken’s educational hub with platform-first language, then republished the piece as a Free Form Ad designed to drive awareness and consideration.
The result made a complex category feel more human, accessible, and credible to a community that values substance over spin.
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Production: Subtropic Studio